The $78 Question: What Website Care Actually Covers
"Why would a finished website cost money every month?" Fair question. Here's the honest breakdown of what care means — and when you can skip it.
What breaks on "finished" websites
Software updates land weekly; skip enough and things quietly stop — forms most often, which fail silently while leads evaporate. Certificates expire. Hours change. Prices change. A site is a machine running in weather, not a sculpture.
What the months actually contain
Updates applied and verified. Backups that restore (tested, not assumed). A monthly form test — a real submission arriving at your inbox. Your content changes handled same-week: new photos, staff, seasonal hours. Speed and uptime watched. On Growing and up: new pages and content that compound, which is where a site goes from maintained to growing.
When you honestly don't need one
Static brochure site, nothing changes, you'll notice if the form dies, and you're comfortable doing updates? Skip it — genuinely. The plan exists for owners whose time is worth more than the chore list.
The disaster math
A dead form discovered after six weeks costs more than a year of care. That's the whole pitch: $78/month is insurance where the premium also does chores.
Month-to-month, cancel anytime, savings published honestly. The plans page has the numbers.
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