The $149 Question: What Website Care Actually Covers
"Why would a finished website cost money every month?" Fair question. Here's the honest breakdown of what care means, and when you can skip it.
What breaks on "finished" websites
Software updates land weekly; skip enough and things quietly stop, forms most often, which fail silently while leads evaporate. Certificates expire. Hours change. Prices change. A site is a machine running in weather, not a sculpture.
What the months actually contain
Updates applied and verified. Backups that restore (tested, not assumed). A monthly form test: a real submission arriving at your inbox. Your content changes inside the included edit time: 30 minutes on Essential, 2 hours on Business, 5 hours on Priority. Speed and uptime watched. New pages live on the Growth and Authority bundles, which is where a site goes from maintained to growing.
When you honestly don't need one
Static brochure site, nothing changes, you'll notice if the form dies, and you're comfortable doing updates? Skip it, genuinely. The plan exists for owners whose time is worth more than the chore list.
The disaster math
A dead form discovered after six weeks costs more than a year of care. That's the whole pitch: $149/month is insurance where the premium also does chores.
Month-to-month, cancel with 30 days' notice. The plans page has the numbers.
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