Tool Matchups · E-Commerce
Short answer: Shopify to start selling this week; WooCommerce when you want control and lower fees at scale.
· You want checkout, hosting, payments handled
· Apps over developers
· Speed to launch beats customization
· You already run WordPress
· Transaction fees at volume annoy you
· Custom product logic is coming
Price reality: ignore the sticker — count the tier you'll actually need in six months, plus transaction or per-seat fees. That's where these two usually separate.
Day-to-day friction: the better tool is the one your team opens without sighing. Feature lists don't run your business; habits do.
Room to grow: switching costs are the hidden price. Pick the one whose ceiling you won't hit — moving later costs more than choosing right now.
I pick, set up, and wire the right one into your website as a fixed-scope job — so you're running it this week instead of researching it next month.
← All matchups · Related: Automation · Finance Ops