Tool Matchups · Email Marketing
Short answer: MailerLite is the value pick — cleaner, cheaper, easier. Mailchimp wins only on ecosystem familiarity.
· Best price-to-feature ratio
· Clean modern editor
· Generous automation on free tier
· Team already knows it
· Marketplace of integrations
· Multi-channel extras
Price reality: ignore the sticker — count the tier you'll actually need in six months, plus transaction or per-seat fees. That's where these two usually separate.
Day-to-day friction: the better tool is the one your team opens without sighing. Feature lists don't run your business; habits do.
Room to grow: switching costs are the hidden price. Pick the one whose ceiling you won't hit — moving later costs more than choosing right now.
I pick, set up, and wire the right one into your website as a fixed-scope job — so you're running it this week instead of researching it next month.
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