The Playbook · PROOF
Business video examples, and what each one got right
The best example of motion on this site is not a video. It is the basketball court on the homepage, and you can play it right now. Below are four examples of motion done right for a small business, two of them live here, two of them composites from work I have audited, and the one thing each got right that most business video gets wrong.
What did the playable homepage get right?
The homepage is a real-time 3D basketball game built from scratch in the browser: rendering, physics and joystick controls, with no game engine underneath. What it got right is the reason it exists. The fastest way to answer whether someone can build things is to hand you something built and let you play with it. A showreel says trust me; a game says judge for yourself.
What it had to get right underneath
The page still has to load on a phone on cellular. Motion that costs the visitor seconds is a leak, and the video service page makes the same point: the motion and the page are designed together.
What did the browser game get right?
Bast: Nine Lives is a browser game on the work page. What it got right is that people play it, share it and remember it, which is more than a brochure page can say. The interactive tools play is about that mechanism: play holds attention where video gets skimmed.
What did the tested ad batch get right?
This one is a method, and it is on the site as the AI ads play: one offer, ten hooks, one avatar, one week of small spend. Kill eight, iterate two, scale one. What it got right is that the first three seconds were tested against nine competitors instead of guessed once by a committee, and the winner's angle fed back into the website and the emails.
What did the proof-of-work short get right?
A composite of trade businesses I have audited, labelled as such. Vertical, phone-shot, captioned, one sentence about a job that finished that day, posted weekly. What it got right is honesty: it looked like the truth because it was, and a stranger deciding between two contractors picked the one they had watched work. Nothing about it needed a company like mine.
What do the four have in common?
Each one is watched, or played, all the way through, which is the metric that matters. Each opens with the point. Each lives on a page with a next tap. And none of them is two minutes long. The mistakes play is the inverse of this list.
What I am not going to claim
View counts, conversion rates or revenue for any of them. What exists is a court you can play, a game you can open, a method you can run this week, and a pattern you can copy tonight.
What should you take from them?
Play the court, then open your own site on your phone and ask what it hands a stranger to judge. If the answer is nothing, the estimator shows in six taps how motion moves a build's range, and I will tell you honestly if a weekly short from your own phone is all you need.
What else do owners ask?
Is the homepage game really a video example?
It is a motion example, which is the honest category. Video is one way to move; real-time 3D is another, and for proving a builder can build, the one you can play wins.
Are the other examples real?
The game and the ad method are live on this site. The proof-of-work short is a composite of businesses I audited, labelled as a composite, because I do not publish work I cannot show.
Can you make something like the court for my business?
Yes, and it is a month-long job. The video service page lists 3D scenes and interactive motion for the web, and the estimator shows what it does to the range.
Your move. Call or text (847) 387-0244, or price your build in six taps and I call you with the exact number.
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