Website Cost Guides · Health & Wellness
The straight answer for 2026, Chicagoland pricing: $2,200 – $5,500 one-time for a site built to bring in patients — not just to exist.
The low end covers a sharp, fast, professional site with the essentials done right. The high end adds the growth machinery — more pages targeting more searches, booking or ordering flows, automation. What moves the price is scope, not mystery.
1. online exam booking synced to your calendar
2. insurance and frames-brand pages
3. dry-eye and specialty service pages that grow tickets
Run the math the way a finance guy does: your average patient is worth about $380. At the middle of the range, this website pays for itself with roughly 10 new patients — and then it keeps working every month after.
Every business is different — the free calculator gives you a real range for your exact scope, no email required.
BEAT-THE-QUOTE GUARANTEE: bring any written agency quote for the same scope — I beat it.
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