Website Cost Guides · Home Services
The straight answer for 2026, Chicagoland pricing: $2,200 – $5,800 one-time for a site built to bring in installs — not just to exist.
The low end covers a sharp, fast, professional site with the essentials done right. The high end adds the growth machinery — more pages targeting more searches, booking or ordering flows, automation. What moves the price is scope, not mystery.
1. seasonal messaging that flips between heating and cooling
2. financing options visible early — big tickets need payment paths
3. maintenance-plan signup capture for recurring revenue
Run the math the way a finance guy does: your average install is worth about $5,200. At the middle of the range, this website pays for itself with roughly 1 new install — and then it keeps working every month after.
Every business is different — the free calculator gives you a real range for your exact scope, no email required.
BEAT-THE-QUOTE GUARANTEE: bring any written agency quote for the same scope — I beat it.
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