Website Cost Guides · Auto
The straight answer for 2026, Chicagoland pricing: $2,500 – $6,800 one-time for a site built to bring in sales — not just to exist.
The low end covers a sharp, fast, professional site with the essentials done right. The high end adds the growth machinery — more pages targeting more searches, booking or ordering flows, automation. What moves the price is scope, not mystery.
1. inventory that's actually current — stale listings kill trust
2. financing pre-qualification capture
3. trade-in valuation funnel
Run the math the way a finance guy does: your average sale is worth about $14,000. At the middle of the range, this website pays for itself with roughly 1 new sales — and then it keeps working every month after.
Every business is different — the free calculator gives you a real range for your exact scope, no email required.
BEAT-THE-QUOTE GUARANTEE: bring any written agency quote for the same scope — I beat it.
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