Website Cost Guides · Beauty
The straight answer for 2026, Chicagoland pricing: $1,200 – $3,500 one-time for a site built to bring in clients — not just to exist.
The low end covers a sharp, fast, professional site with the essentials done right. The high end adds the growth machinery — more pages targeting more searches, booking or ordering flows, automation. What moves the price is scope, not mystery.
1. walk-in vs appointment clarity
2. the vibe — photos that sell the chair, not stock images
3. booking that takes ten seconds on a phone
Run the math the way a finance guy does: your average client is worth about $38. At the middle of the range, this website pays for itself with roughly 62 new clients — and then it keeps working every month after.
Every business is different — the free calculator gives you a real range for your exact scope, no email required.
BEAT-THE-QUOTE GUARANTEE: bring any written agency quote for the same scope — I beat it.
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