The Playbook

Website-in-a-Week: What Actually Happens Day by Day

"A week? Real websites take months." Agencies say that because their process has four meetings about the meeting. Here's the actual seven days, so you know exactly what you're buying.

Day 1 — the extraction call

One hour. Your services, your customers, your pricing, your photos, what makes you different. I leave with everything; you leave with homework of exactly zero.

Days 2–3 — structure and words

Sitemap, page-by-page copy, the calls-to-action. Words come before design because design serving weak words is decoration.

Days 4–5 — the build

Real pages, your brand, mobile-first, wired forms, tap-to-call, speed budget enforced. You get a live preview link — not a PDF of promises.

Day 6 — your pass

You mark up anything: bluntness encouraged. Fixes happen same day. This is also when we point your domain so launch is a switch-flip, not a scramble.

Day 7 — launch and handoff

Live on your domain, connected to Google, forms tested with a real submission, and a ten-minute walkthrough of how to change the easy stuff yourself.

The honest catch: a sprint covers a focused site done right — not a 50-page platform. Scope is the speed. See your industry's range, then grab the $500 deposit slot when you're ready.


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